Marketing planning for Starbucks Essay Example | Topics and Well Written Essays - 3250 words

Marketing planning for Starbucks - Essay Example People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for . Section 1: Marketing Audits Organizational Audit In order to understand the company’s strength and weaknesses, opportunity and threats the SWOT analysis of the firm has been performed to find the internal and the external environmental situation of the company. SWOT Analysis Strength Product diversification- huge range of products like coffee, baked foods, music cds etc. Well known developed brand image with online presence and copyright logo. The company has their own retail and international stores and don’t depend on franchisee. The locations of the stores are very strategically placed to attract more customers. †¢ The locations of the stores are very strategically placed to attract more customers. With good working environment the company possess valued and very motivated workforce. The company have good relation with the suppliers of Coffee and other requirements. Starbucks is the market leader of the Coffee industry. Customers are loyal to the brand The company is located internationally Starbucks has a very strong financial establishment which helps the company to invest in the process of expansion. Weaknesses The company is less focused in its internal processes rather it mainly concentrates on the expansion plans. The growing market and modern lifestyle of people are growing demand for new competitors in the market which can’t be controlled by the company. Too many shops within a small area can affect the business. The products offered by Starbucks are little expensive than its competitors thus it’s a weakness for the company to grab the budget market. Opportunities The company has great opportunity to enter the retail market with its expansion plan. Technological advancement can bring new techniques to manage their processes. The company can introduce new distribution channel and start delivery service for the customers directly to their place. New product development is another opportunity for the firm to grab the market with its new launch. Emerging market outside the country into developing nation can be a very good prospect for the company. Starbucks can ex pand in many more areas even within the country thus domestic market can also be a good opportunity for the firm. Threats The growing competition from restaurants, supermarkets, and other coffee shops offering same kind of products to the customers and other coffee products are the major threats for the company. The U.S market is reaching its saturation point which will restrict the firms plan for farther expansion in the market. The instability of the Coffee price in developing countries can be difficult for the firm to maintain its price policy constant for all the countries where the company operates. In supplying countries of coffee beans the farmers are not well treated and thus results in

Importance Of The Task Management In Activity Of Company Case Study

Importance Of The Task Management In Activity Of Company - Case Study Example The E-60s was set up to conduct business via the post, therefore there was no need for expensive high street offices. This is the reason why a modern business unit outside the city was selected. The unit is large, housing twelve spacious offices, with only eight infrequent use. A total of 25 full time and 5 part-time staff are employed ate-60s. The company has local-networked PCs available for all the full-time staff. The finance department uses a standard accounting software package to produce reports. All the other staff has access to word-processing and spreadsheet package software. In the 1980s and 1990s, the company saw its sales and profits rise significantly. However, in the last three years, the company has seen new competitors entering the market and offering online services - a move resisted by E-60s. In order to compete with these new competitors, E-60s conducted a customer service survey. The following are the key points identified in this survey: The company has proposed developing a new IS system to resolve many of the operational problems. In order to gauge the staff reaction to these changes, a number of focus group meetings were held. The company will develop a project plan for the development of information systems. A system life cycle for this plan is adopted. Assessments of possible problems and solutions associated with the plan will also be discussed. The Company has 5 management team, 25 full-time staff, and 5 part-time staff. At present, there is no IT staff. The administrator will take the orders thru phone and post. Upon receiving the order the admin will forward the order to finance staff. The finance staff will make necessary invoices. The packaging of products and cash flow reporting will be provided. Upon completion of this step, the product is dispatch to the customer by post.